Growing up in a rural area, Linda Kwamboka Omwenga always knew that she is not meant to sit behind a desk and work like a robot 8 hours a day, 5 days a week on a course that had no measurable impact on society. She always dreamt of establishing a company of her own that would create meaning for the society in which she lives.
In 2010, Kwamboka acted on her dream and co-founded MFarm Ltd, a social enterprise that used a mobile phone application to turn subsistence-farming into agribusiness. Its mission is to empower small scale farmers in Kenya and around the globe by providing them with a tool that enables them get information about market prices, buy their farm inputs directly from suppliers at favorable price through group buying (think groupon) and find buyers for their produce through group selling.
Kwamboka is one of Kenya’s young serial tech-preneurs, striving to make money while bringing social change. She holds a bachelor’s degree in business information technology from Strathmore University (Nairobi, Kenya). While there, she headed the Student Enterprise Program which nurtures businesses run by students on campus.